4K TV Deals for Prime Day 2023: Save on Samsung, LG, TCL and Fire TV – CNET

Prime Day is upon us and that means big discounts on big screens. Amazon’s big summer sale, and competing sales at retailers like Target, Walmart and Best Buy, mark the last chance you’ll have for deep discounts on TVs this summer, and prices won’t likely get this low again until Black Friday in the fall.

Other than a handful of cutting-edge (and staggeringly expensive) 8K models, just about every current TV on the market features stunning 4K resolution. To help you get your hands on a top-notch 4K model at a great price for Prime Day, we’ve rounded up some of the best offers currently available below. We’ll continue to update this page as deals come and go throughout the week, so be sure to check back often for the best prices.

Best 4K TV deals for Prime Day

pioneer-4k-tv
Insignia/CNET

This is just about the cheapest price we’ve seen on a 4K TV. Yes it’s relatively small but still large enough for a secondary bedroom or kid’s room. While we haven’t reviewed it, we expect image quality to be good enough for non-critical viewing. And we’re not fans of the Fire TV smart system, but at this price you could attach a cheap Roku streamer and still come out ahead.

The TCL 55-inch 4-Series is displayed against a yellow background.
TCL/CNET

Sizes 43-, 50-, 55-, 65-, 75-, 85-inchTV Technology LEDSmart TV Yes (Roku TV)Resolution 4KHDMI Ports 3

In our budget TV shootout the TCL 4-Series combined decent image quality with our favorite smart TV system, and this price is incredibly low for a 55-inch TV. TCL is also discounting the 65-inch version for Prime Day ($330) and if you just want a cheap TV with great streaming, it’s tough to go wrong with either one.

Hisense U8H 2022 Google TV showing a tree
David Katzmaier

Sizes 55-, 65, 75-inchTV Technology LED with local dimmingSmart TV Yes (Android TV)Resolution 4KHDMI Ports 4

The U8H is our current runner-up for TV for the money, on par with the TCL 6-Series Roku TV, thanks to its excellent image quality, especially its high brightness. This price for the 55-inch size matches an all-time low, and the 65-inch size is also a great price for $900 — and both are cheaper than that TCL. 

lg oled tv
LG

We named the LG C2 the best high-end TV for the money on the market in 2023 and right now you can snag this 65-inch model for close to its all-time low. In CNET’s side-by-side comparison tests, the C2 was superb, outperforming any non-OLED model and holding its own against other OLED TVs that cost a lot more. The C2 is a 2022 model, but it performed just as well as the 2023 C3, which costs hundreds more.

In fact, pretty much every size in the C2 series is being discounted now, from the 42-inch through the 83-inch.

Read our LG OLED C2 Series 2022 review.

samsung-q60c
Samsung

With a massive 85-inch display, this Samsung Q60C is the largest TV you’ll find on this list. In our review of the (much smaller) 55-inch Q60B from last year, we appreciated its brightness, although you shouldn’t expect image quality on par with higher-end QLED models. That said, if you want a huge screen and a name brand, this is a great price.

Amazon Fire TV 43-inch 4-Series 4K UHD smart TV
Amazon

The Fire TV 4 Series is definitely a basic 4K TV, but that doesn’t mean it should be dismissed out of hand. It landed a spot on our best budget TV list, which means it has a lot to offer. 

There are some trade-offs when you opt for a budget set, but it might still be worth it at the much lower price. It’s currently discounted by 36% (though we have seen this TV sell for as little as $260 in the past). It lacks some higher-end specs like Dolby Vision and gaming features such as AMD FreeSync, but this TV does deliver a brilliantly bright image, which makes it one of the best pictures on any entry-level model, and it’s a great fit for those who are already using the Amazon ecosystem.

The Samsung QN90B QLED TV sits on a wooden tabletop stand.
Bobby Oliver/CNET

This 4K TV has excellent image quality thanks to the bright QLED screen that delivers realistic contrast. It has 4K upscaling, an anti-glare design, Dolby Atmos and object tracking sound and a built-in game hub.

The Toshiba 55-inch C350 Series LED 4K UHD smart Fire TV is displayed against a blue background.
Toshiba

The 2023 Toshiba C350 is packed full of features, including AirPlay support, a hands-free Alexa voice remote and a low-latency gaming mode. It’s equipped with a Regza Engine 4K for an impressive picture, as well as support for Dolby Vision HDR and HDR10. And with DTS Virtual: X technology and support for Dolby Atmos, it should be capable of pushing out immersive audio.

insignia-f30
Insignia

This 4K UHD Insignia might not have made it onto our list of the best TVs for this year, but it still boasts impressive specs that make it a highly competitive model and a solid deal if you’re after a bigger screen. It runs Amazon’s Fire TV OS, so you can instantly access all your favorite streaming content, and it also supports Apple AirPlay (though not Chromecast). It’s equipped with an HDMI eARC port so it’s easy to run the audio through a soundbar or surround-sound system, and the Alexa voice remote allows for easy hands-free browsing.

What should you look for in a 4K TV deal?

With hundreds of different 4K TV deals from a variety of brands to choose from, it can be hard to know exactly what to be on the lookout for. The size of your space will likely dictate which 4K TV deals are appropriate for you and the number of devices you want to plug in will also rule out any 4K TVs with very few HDMI ports. Since most new TVs are smart these days, you’ll also want to consider which platform a 4K TV you’re eyeing runs, such as Amazon’s Fire OS, Google TV or Roku, as well as any smart home integrations you’ll want to make the most off — like Alexa, Google Assistant, or Apple’s HomeKit and AirPlay tech. 

Price is a determining factor for a lot of folks, so scoring a steep 4K TV discount is never a bad thing. Often, TV makers release new models each year, which can prompt previous-gen TVs to go on sale with large price cuts despite relatively minor changes. So it’s often worth considering a TV set from a year or two ago if you don’t need the cutting-edge tech. 

When are the best 4K TV deals available?

Like most consumer electronics, the best 4K TV deals will be found around major sale events like Amazon Prime Day and Black Friday. These annual events offer some of the best prices of the year and see multiple retailers competing for shoppers’ cash, which is good news for your wallet. That’s not to say you can’t find a good 4K TV deal all year round, though. We keep tabs on TV pricing throughout the year and any surprise, out-of-season sales will be listed above. 

Which retailers usually offer the best 4K TV deals?

When you think of nabbing a 4K TV deal, you should start at the big-box retailers like Best Buy, Target and Walmart. These stores tend to offer some of the biggest sales on 4K TVs, both in store and online, with online-only retailers like Amazon often matching prices — especially during the fall sale season.



4K TV Deals for Prime Day 2023: Save on Samsung, LG, TCL and Fire TV – CNET
Source: Media Star Philippines

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